15% OFF min. 2 family apparels (Regular-priced)

mimi mono HK

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18M-14Y

Girls

18M-14Y

Boys

0-24M

Baby

family matching prints, cozy accessories, curated gift sets 🎁, and busy books 📚 - All that grows with your child.

Kids & Adults

Family

Socks, bibs, and more

Essentials

Online-exclusive

Curated Gift Sets

Artful & Playful

New Arrivals

Pre-order: Toast Baby RomperPre-order: Toast Baby Romper
Pre-order: Toast Baby Romper Sale price$288.00 HKD
Pre-order: Toast Kids TeePre-order: Toast Kids Tee
Pre-order: Toast Kids Tee Sale price$268.00 HKD
Pre-order: Toast Adults TeePre-order: Toast Adults Tee
Pre-order: Toast Adults Tee Sale price$298.00 HKD
Pre-order: Kids Nylon SuspendersPre-order: Kids Nylon Suspenders
Pre-order: Kids Nylon Suspenders Sale price$299.00 HKD
Pre-order: Mom's Sesame Bubble Nylon SkirtPre-order: Mom's Sesame Bubble Nylon Skirt
Pre-order: Mom's Sesame Bubble Nylon Skirt Sale price$398.00 HKD
Pre-order: Butter Bubble Girls Nylon ShortsPre-order: Butter Bubble Girls Nylon Shorts
Pre-order: Butter Bubble Girls Nylon Shorts Sale price$268.00 HKD
Pre-order: Sesame Kids Nylon ShortsPre-order: Sesame Kids Nylon Shorts
Pre-order: Sesame Kids Nylon Shorts Sale price$228.00 HKD
Pre-order: Butter Kids Nylon ShortsPre-order: Butter Kids Nylon Shorts
Pre-order: Butter Kids Nylon Shorts Sale price$228.00 HKD
Pre-order: Tamago Baby RomperPre-order: Tamago Baby Romper
Pre-order: Tamago Baby Romper Sale price$288.00 HKD
Pre-order: Tamago Kids TeePre-order: Tamago Kids Tee
Pre-order: Tamago Kids Tee Sale price$268.00 HKD
Pre-order: Tamago Adults TeePre-order: Tamago Adults Tee
Pre-order: Tamago Adults Tee Sale price$298.00 HKD
Peekaboo Seal Baby RomperPeekaboo Seal Baby Romper
Peekaboo Seal Baby Romper Sale price$288.00 HKD
Peekaboo Seal Kids TeePeekaboo Seal Kids Tee
Peekaboo Seal Kids Tee Sale price$268.00 HKD
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price$288.00 HKD
Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price$268.00 HKD
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price$298.00 HKD
Shop New Arrivals

Unleash creativity your way

New In: My Buddy Bag

Pick from 64 colour combinations and 51 cute patches that scream you!

DIY NOW

Cooling + Hypoallergenic

Loungewear

Spring Cloud Pyjamas Set - Cotton CandySpring Cloud Pyjamas Set - Cotton Candy
Spring Cloud Pyjamas Set - Cotton Candy Sale price$268.00 HKD
2-way Cloud Baby Leggings - Cotton Candy2-way Cloud Baby Leggings - Cotton Candy
2-way Cloud Baby Leggings - Cotton Candy Sale price$199.00 HKD
Spring Cloud Pyjamas Set - Sea BreezeSpring Cloud Pyjamas Set - Sea Breeze
Spring Cloud Pyjamas Set - Sea Breeze Sale price$268.00 HKD
2-way Cloud Baby Leggings - Sea Breeze2-way Cloud Baby Leggings - Sea Breeze
2-way Cloud Baby Leggings - Sea Breeze Sale price$199.00 HKD
SHOP LOUNGEWEAR

For you, or your loved ones

e-gift card

Enjoy year-round savings of up to 20% off storewide. Conveniently shop online or at our retail stores.

Shop Now

Perfect your gift in mind

Build Your Own Gift Box

Choose your gifts, tell us your greeting message, and leave it to our good hands.

Build Now

original designs

Each collection is hand-drawn to spark endless imaginations in every child.

About Us

skin-friendly

Every piece is thoughtfully curated with relaxed fittings in airy cotton for maximum comfort as they grow.

About Us

earth-friendly

With biodegradable hangers and packaging, we do our best to keep earth safe for future generations.

About Us

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Shop this Look

Shop this look

Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price$268.00 HKD
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price$288.00 HKD
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price$298.00 HKD
Pre-order: Mom's Sesame Bubble Nylon SkirtPre-order: Mom's Sesame Bubble Nylon Skirt
Pre-order: Mom's Sesame Bubble Nylon Skirt Sale price$398.00 HKD

Shop this look

Pre-order: Tamago Kids TeePre-order: Tamago Kids Tee
Pre-order: Tamago Kids Tee Sale price$268.00 HKD
Pre-order: Tamago Baby RomperPre-order: Tamago Baby Romper
Pre-order: Tamago Baby Romper Sale price$288.00 HKD
Pre-order: Tamago Adults TeePre-order: Tamago Adults Tee
Pre-order: Tamago Adults Tee Sale price$298.00 HKD
Gray Cuffed ShortsGray Cuffed Shorts
Gray Cuffed Shorts Sale price$268.00 HKD

Shop this look

Pre-order: Toast Baby RomperPre-order: Toast Baby Romper
Pre-order: Toast Baby Romper Sale price$288.00 HKD
Pre-order: Toast Kids TeePre-order: Toast Kids Tee
Pre-order: Toast Kids Tee Sale price$268.00 HKD
Pre-order: Toast Adults TeePre-order: Toast Adults Tee
Pre-order: Toast Adults Tee Sale price$298.00 HKD
Pocket Baggy PantsPocket Baggy Pants
Pocket Baggy Pants Sale price$299.00 HKD

Shop this look

Serenity Peaks Kids Collar ShirtSerenity Peaks Kids Collar Shirt
Serenity Peaks Kids Collar Shirt Sale price$299.00 HKD
Serenity Peaks Butterfly Pleated DressSerenity Peaks Butterfly Pleated Dress
Serenity Peaks Butterfly Pleated Dress Sale price$388.00 HKD
Serenity Peaks Mums Shirt DressSerenity Peaks Mums Shirt Dress
Serenity Peaks Mums Shirt Dress Sale price$488.00 HKD
Serenity Peaks Dads Collar ShirtSerenity Peaks Dads Collar Shirt
Serenity Peaks Dads Collar Shirt Sale price$388.00 HKD

Shop this look

Golden Blossom Butterfly Girls DressGolden Blossom Butterfly Girls Dress
Golden Blossom Butterfly Girls Dress Sale price$348.00 HKD
Golden Blossom Baby SuspendersGolden Blossom Baby Suspenders
Golden Blossom Baby Suspenders Sale price$299.00 HKD
Golden Blossom Moms Pleats DressGolden Blossom Moms Pleats Dress
Golden Blossom Moms Pleats Dress Sale price$498.00 HKD
Golden Blossom Dads Collar ShirtGolden Blossom Dads Collar Shirt
Golden Blossom Dads Collar Shirt Sale price$388.00 HKD
Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price$268.00 HKD
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price$288.00 HKD
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price$298.00 HKD
Pre-order: Mom's Sesame Bubble Nylon SkirtPre-order: Mom's Sesame Bubble Nylon Skirt
Pre-order: Mom's Sesame Bubble Nylon Skirt Sale price$398.00 HKD
View product
Pre-order: Tamago Kids TeePre-order: Tamago Kids Tee
Pre-order: Tamago Kids Tee Sale price$268.00 HKD
Pre-order: Tamago Baby RomperPre-order: Tamago Baby Romper
Pre-order: Tamago Baby Romper Sale price$288.00 HKD
Pre-order: Tamago Adults TeePre-order: Tamago Adults Tee
Pre-order: Tamago Adults Tee Sale price$298.00 HKD
Gray Cuffed ShortsGray Cuffed Shorts
Gray Cuffed Shorts Sale price$268.00 HKD
View product
Pre-order: Toast Baby RomperPre-order: Toast Baby Romper
Pre-order: Toast Baby Romper Sale price$288.00 HKD
Pre-order: Toast Kids TeePre-order: Toast Kids Tee
Pre-order: Toast Kids Tee Sale price$268.00 HKD
Pre-order: Toast Adults TeePre-order: Toast Adults Tee
Pre-order: Toast Adults Tee Sale price$298.00 HKD
Pocket Baggy PantsPocket Baggy Pants
Pocket Baggy Pants Sale price$299.00 HKD
View product
Serenity Peaks Kids Collar ShirtSerenity Peaks Kids Collar Shirt
Serenity Peaks Kids Collar Shirt Sale price$299.00 HKD
Serenity Peaks Butterfly Pleated DressSerenity Peaks Butterfly Pleated Dress
Serenity Peaks Butterfly Pleated Dress Sale price$388.00 HKD
Serenity Peaks Mums Shirt DressSerenity Peaks Mums Shirt Dress
Serenity Peaks Mums Shirt Dress Sale price$488.00 HKD
Serenity Peaks Dads Collar ShirtSerenity Peaks Dads Collar Shirt
Serenity Peaks Dads Collar Shirt Sale price$388.00 HKD
View product
Golden Blossom Butterfly Girls DressGolden Blossom Butterfly Girls Dress
Golden Blossom Butterfly Girls Dress Sale price$348.00 HKD
Golden Blossom Baby SuspendersGolden Blossom Baby Suspenders
Golden Blossom Baby Suspenders Sale price$299.00 HKD
Golden Blossom Moms Pleats DressGolden Blossom Moms Pleats Dress
Golden Blossom Moms Pleats Dress Sale price$498.00 HKD
Golden Blossom Dads Collar ShirtGolden Blossom Dads Collar Shirt
Golden Blossom Dads Collar Shirt Sale price$388.00 HKD
View product

exclusive deals

Once they're gone, they're gone!

Up to 75% OFF

Limited-time: From HK$99

Moms Wild Flowers Colorblock Midi DressMoms Wild Flowers Colorblock Midi Dress
Moms Wild Flowers Colorblock Midi Dress Sale price$480.00 HKD
Save 74%Reindeer Oversized Pullover (Kids & Adults)Reindeer Oversized Pullover (Kids & Adults)
Reindeer Oversized Pullover (Kids & Adults) Sale price$99.00 HKD Regular price$388.00 HKD
Save 73%Kitty Pleated Pocket DressKitty Pleated Pocket Dress
Kitty Pleated Pocket Dress Sale price$99.00 HKD Regular price$368.00 HKD
Save 63%Eye Chart TeeEye Chart Tee
Eye Chart Tee Sale price$99.00 HKD Regular price$268.00 HKD
Save 67%Blob Pop Cuff PantsBlob Pop Cuff Pants
Blob Pop Cuff Pants Sale price$99.00 HKD Regular price$299.00 HKD
Save 67%Khaki Lace Pleated Skirt (Kids & Adults)Khaki Lace Pleated Skirt (Kids & Adults)
Khaki Lace Pleated Skirt (Kids & Adults) Sale price$99.00 HKD Regular price$299.00 HKD
Save 67%Khaki Baggy Pleated PantsKhaki Baggy Pleated Pants
Khaki Baggy Pleated Pants Sale price$99.00 HKD Regular price$299.00 HKD
Save 67%Folded Hem Pants - CreamFolded Hem Pants - Cream
Folded Hem Pants - Cream Sale price$99.00 HKD Regular price$299.00 HKD
Save 67%Folded Hem Pants - ButterFolded Hem Pants - Butter
Folded Hem Pants - Butter Sale price$99.00 HKD Regular price$299.00 HKD
Save 63%Tongue Twister TeeTongue Twister Tee
Tongue Twister Tee Sale price$99.00 HKD Regular price$268.00 HKD
Save 41%Hair Band - Watermelon
Hair Band - Watermelon Sale price$99.00 HKD Regular price$168.00 HKD
Save 33%Blob Pop Kids Collar ShirtBlob Pop Kids Collar Shirt
Blob Pop Kids Collar Shirt Sale price$199.00 HKD Regular price$299.00 HKD
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THE SOUTHSIDE, LG 08

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"We simply can’t get over how cute the jackets and dresses are at mimi momo. From 3D designs kids will love to unique patterns that’ll have them stand out from the crowd, the affordable price point is another reason we shop from here."

"Picture this: dreamy pastels, classy pleats, cool checks, chic brush strokes… basically, everything you need for the whole fam"

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