In line with our global development and product line expansion, the original “Naomi Wear” has been re-branded as mimi mono 奈美良一

As a family lifestyle brand, mimi mono 奈美良一 designs simple, comfortable, playful clothes and exquisite accessories for mothers and kids. We believe that an intimate parent-child relationship can be nourished while they are in the sharing of beautiful things.

Simplicity

Simplicity is the ultimate sophistication. We apply simple and classic tailoring as well as soothing colors to our products, in order to bring out the individuality and vitality of children themselves. 

Comfort

Just like the ingredients in cooking, high-quality fabrics are essential to clothing. We select 100% cotton and double gauze made in Japan, which creates the softest touch to skin. Without adding any harmful substances in the dyeing and printing process, the textiles are both skin and planet friendly.

Playfulness

Clothing is more than just an aesthetic for appearance, it is an experience and perception. We hope to inspire children's imagination through artistic hand-drawn prints and playful designs with attention to detail. Let the fun interaction of matching outfits between siblings and moms add more ingredients of love to your family.