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50% OFF every 2nd item (regular-priced apparels, blankets, sleeping bag, My Buddy Bag)

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family matching prints, cozy accessories, curated gift sets 🎁, and busy books 📚 - All that grows with your child.

Unleash creativity your way

New In: My Buddy Bag

Pick from 64 colour combinations and 51 cute patches that scream you!

DIY NOW

Save 10%

Curated Gift Sets

Gifting made easy: Skip the guesswork with ready-made gift sets, all with 10% off.

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Perfect your gift in mind

Build Your Own Gift Box

Choose your gifts, tell us your greeting message, and leave it to our good hands.

Build Now

original designs

Each collection is hand-drawn to spark endless imaginations in every child.

About Us

skin-friendly

Every piece is thoughtfully curated with relaxed fittings in airy cotton for maximum comfort as they grow.

About Us

earth-friendly

With biodegradable hangers and packaging, we do our best to keep earth safe for future generations.

About Us

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Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price¥3,500 JPY
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price¥3,980 JPY
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price¥3,980 JPY
Mom's Sesame Bubble Nylon SkirtMom's Sesame Bubble Nylon Skirt
Mom's Sesame Bubble Nylon Skirt Sale price¥5,800 JPY

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Tamago Kids TeeTamago Kids Tee
Tamago Kids Tee Sale price¥3,500 JPY
Tamago Baby RomperTamago Baby Romper
Tamago Baby Romper Sale price¥3,980 JPY
Tamago Adults TeeTamago Adults Tee
Tamago Adults Tee Sale price¥3,980 JPY
Gray Cuffed ShortsGray Cuffed Shorts
Gray Cuffed Shorts Sale price¥5,400 JPY

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Toast Baby RomperToast Baby Romper
Toast Baby Romper Sale price¥3,980 JPY
Toast Kids TeeToast Kids Tee
Toast Kids Tee Sale price¥3,500 JPY
Toast Adults TeeToast Adults Tee
Toast Adults Tee Sale price¥3,980 JPY
Pocket Baggy PantsPocket Baggy Pants
Pocket Baggy Pants Sale price¥3,980 JPY

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Serenity Peaks Kids Collar ShirtSerenity Peaks Kids Collar Shirt
Serenity Peaks Kids Collar Shirt Sale price¥3,980 JPY
Serenity Peaks Butterfly Pleated DressSerenity Peaks Butterfly Pleated Dress
Serenity Peaks Mums Shirt DressSerenity Peaks Mums Shirt Dress
Serenity Peaks Mums Shirt Dress Sale price¥9,800 JPY
Serenity Peaks Dads Collar ShirtSerenity Peaks Dads Collar Shirt
Serenity Peaks Dads Collar Shirt Sale price¥7,800 JPY

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Golden Blossom Butterfly Girls DressGolden Blossom Butterfly Girls Dress
Golden Blossom Baby SuspendersGolden Blossom Baby Suspenders
Golden Blossom Baby Suspenders Sale price¥3,980 JPY
Golden Blossom Moms Pleats DressGolden Blossom Moms Pleats Dress
Golden Blossom Moms Pleats Dress Sale price¥6,800 JPY
Save 49%Golden Blossom Dads Collar ShirtGolden Blossom Dads Collar Shirt
Golden Blossom Dads Collar Shirt Sale price¥4,000 JPY Regular price¥7,800 JPY
Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price¥3,500 JPY
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price¥3,980 JPY
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price¥3,980 JPY
Mom's Sesame Bubble Nylon SkirtMom's Sesame Bubble Nylon Skirt
Mom's Sesame Bubble Nylon Skirt Sale price¥5,800 JPY
View product
Tamago Kids TeeTamago Kids Tee
Tamago Kids Tee Sale price¥3,500 JPY
Tamago Baby RomperTamago Baby Romper
Tamago Baby Romper Sale price¥3,980 JPY
Tamago Adults TeeTamago Adults Tee
Tamago Adults Tee Sale price¥3,980 JPY
Gray Cuffed ShortsGray Cuffed Shorts
Gray Cuffed Shorts Sale price¥5,400 JPY
View product
Toast Baby RomperToast Baby Romper
Toast Baby Romper Sale price¥3,980 JPY
Toast Kids TeeToast Kids Tee
Toast Kids Tee Sale price¥3,500 JPY
Toast Adults TeeToast Adults Tee
Toast Adults Tee Sale price¥3,980 JPY
Pocket Baggy PantsPocket Baggy Pants
Pocket Baggy Pants Sale price¥3,980 JPY
View product
Serenity Peaks Kids Collar ShirtSerenity Peaks Kids Collar Shirt
Serenity Peaks Kids Collar Shirt Sale price¥3,980 JPY
Serenity Peaks Butterfly Pleated DressSerenity Peaks Butterfly Pleated Dress
Serenity Peaks Mums Shirt DressSerenity Peaks Mums Shirt Dress
Serenity Peaks Mums Shirt Dress Sale price¥9,800 JPY
Serenity Peaks Dads Collar ShirtSerenity Peaks Dads Collar Shirt
Serenity Peaks Dads Collar Shirt Sale price¥7,800 JPY
View product
Golden Blossom Butterfly Girls DressGolden Blossom Butterfly Girls Dress
Golden Blossom Baby SuspendersGolden Blossom Baby Suspenders
Golden Blossom Baby Suspenders Sale price¥3,980 JPY
Golden Blossom Moms Pleats DressGolden Blossom Moms Pleats Dress
Golden Blossom Moms Pleats Dress Sale price¥6,800 JPY
Save 49%Golden Blossom Dads Collar ShirtGolden Blossom Dads Collar Shirt
Golden Blossom Dads Collar Shirt Sale price¥4,000 JPY Regular price¥7,800 JPY
View product

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@mimi.mono.jp

Seen on Instagram

Our pop up at Keio, Tokyo!

Baby Zoey's review of our baby leggings @gracezeldaellen

@dorischanszeyiu Mama snagged these super comfy clothes~