family matching prints, cozy accessories, curated gift sets 🎁, and busy books 📚 - All that grows with your child.
Artful & Playful
New Arrivals
Unleash creativity your way
New In: My Buddy Bag
Pick from 64 colour combinations and 51 cute patches that scream you!
Cooling + Hypoallergenic
Loungewear
Save 10%
Curated Gift Sets
Gifting made easy: Skip the guesswork with ready-made gift sets, all with 10% off.
Perfect your gift in mind
Build Your Own Gift Box
Choose your gifts, tell us your greeting message, and leave it to our good hands.
original designs
Each collection is hand-drawn to spark endless imaginations in every child.
About Us
skin-friendly
Every piece is thoughtfully curated with relaxed fittings in airy cotton for maximum comfort as they grow.
About Us
earth-friendly
With biodegradable hangers and packaging, we do our best to keep earth safe for future generations.
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Membership
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Seen on Instagram
Our pop up at Keio, Tokyo!
Baby Zoey's review of our baby leggings @gracezeldaellen
@dorischanszeyiu Mama snagged these super comfy clothes~