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Artful & Playful

New Arrivals

Pre-order: Whimsy Bubble Tulle Kids VestPre-order: Whimsy Bubble Tulle Kids Vest
Pre-order: Whimsy Bubble Tulle Kids Vest Sale price¥3,980 JPY
Pre-order: Whimsy Bubble Tulle Moms VestPre-order: Whimsy Bubble Tulle Moms Vest
Pre-order: Whimsy Bubble Tulle Moms Vest Sale price¥4,980 JPY
Pre-order: Whimsy 2-in-1 Tulle Girls Dress - RosePre-order: Whimsy 2-in-1 Tulle Girls Dress - Rose
Pre-order: Whimsy 2-in-1 Tulle Girls Dress - Rose Sale price¥5,800 JPY
Whimsy 2-in-1 Tulle Girls Dress - PearlWhimsy 2-in-1 Tulle Girls Dress - Pearl
Whimsy 2-in-1 Tulle Girls Dress - Pearl Sale price¥5,800 JPY
Pre-order: Twinkle Stars Knitted Cardigan (Kids & Adults)Pre-order: Twinkle Stars Knitted Cardigan (Kids & Adults)
Pre-order: Twinkle Stars Knitted Cardigan (Kids & Adults) Sale price¥4,880 JPY
Pre-order: Mochi Cloud Crew Knitted Vest (Kids & Adults)Pre-order: Mochi Cloud Crew Knitted Vest (Kids & Adults)
Pre-order: Mochi Cloud Crew Knitted Vest (Kids & Adults) Sale price¥3,980 JPY
Pre-order: Flutter Ribbon V-neck Knitted Vest (Kids & Adults)Pre-order: Flutter Ribbon V-neck Knitted Vest (Kids & Adults)
Pre-order: Flutter Ribbon V-neck Knitted Vest (Kids & Adults) Sale price¥3,980 JPY
Pre-order: Sakura Bubble SkirtPre-order: Sakura Bubble Skirt
Pre-order: Sakura Bubble Skirt Sale price¥3,880 JPY
Pre-order: Mochi Cloud Balloon Cropped PantsPre-order: Mochi Cloud Balloon Cropped Pants
Pre-order: Mochi Cloud Balloon Cropped Pants Sale price¥3,980 JPY
Pre-order: Otterly Hooked Long Sleeves Tee (Kids & Adults)Pre-order: Otterly Hooked Long Sleeves Tee (Kids & Adults)
Pre-order: Otterly Hooked Long Sleeves Tee (Kids & Adults) Sale price¥3,980 JPY
Pre-order: Whale of a Time Long Sleeves Kids SweatshirtPre-order: Whale of a Time Long Sleeves Kids Sweatshirt
Pre-order: Whale of a Time Long Sleeves Kids Sweatshirt Sale price¥3,980 JPY
Pre-order: Sausage Dog Walk Long Sleeves Kids SweatshirtPre-order: Sausage Dog Walk Long Sleeves Kids Sweatshirt
Pre-order: Sausage Dog Walk Long Sleeves Kids Sweatshirt Sale price¥3,980 JPY
Pre-order: Clingy Kitty Cropped Kids SweatshirtPre-order: Clingy Kitty Cropped Kids Sweatshirt
Pre-order: Clingy Kitty Cropped Kids Sweatshirt Sale price¥4,580 JPY
Pre-order: Kitty Jersey SkortsPre-order: Kitty Jersey Skorts
Pre-order: Kitty Jersey Skorts Sale price¥3,880 JPY
Curious Panda TeeCurious Panda Tee
Curious Panda Tee Sale price¥3,500 JPY
Curious Panda BloomersCurious Panda Bloomers
Curious Panda Bloomers Sale price¥2,880 JPY
Shop New Arrivals

18M-14Y

Girls

18M-14Y

Boys

0-24M

Baby

family matching prints, cozy accessories, curated gift sets 🎁, and busy books 📚 - All that grows with your child.

Kids & Adults

Family

Socks, bibs, and more

Essentials

Online-exclusive

Curated Gift Sets

Unleash creativity your way

New In: My Buddy Bag

Pick from 64 colour combinations and 51 cute patches that scream you!

DIY NOW

Cooling + Hypoallergenic

Loungewear

Spring Cloud Pyjamas Set - Cotton CandySpring Cloud Pyjamas Set - Cotton Candy
Spring Cloud Pyjamas Set - Cotton Candy Sale price¥3,980 JPY
Spring Cloud Pyjamas Set - Sea BreezeSpring Cloud Pyjamas Set - Sea Breeze
Spring Cloud Pyjamas Set - Sea Breeze Sale price¥3,980 JPY
2-way Cloud Baby Leggings - Sea Breeze2-way Cloud Baby Leggings - Sea Breeze
2-way Cloud Baby Leggings - Sea Breeze Sale price¥2,980 JPY
2-way Cloud Baby Leggings - Cotton Candy2-way Cloud Baby Leggings - Cotton Candy
2-way Cloud Baby Leggings - Cotton Candy Sale price¥2,980 JPY
SHOP LOUNGEWEAR

Save 10%

Curated Gift Sets

Gifting made easy: Skip the guesswork with ready-made gift sets, all with 10% off.

Shop Now

Perfect your gift in mind

Build Your Own Gift Box

Choose your gifts, tell us your greeting message, and leave it to our good hands.

Build Now

original designs

Each collection is hand-drawn to spark endless imaginations in every child.

About Us

skin-friendly

Every piece is thoughtfully curated with relaxed fittings in airy cotton for maximum comfort as they grow.

About Us

earth-friendly

With biodegradable hangers and packaging, we do our best to keep earth safe for future generations.

About Us

Swipe to Browse

Shop this Look

Shop this look

Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price¥3,500 JPY
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price¥3,980 JPY
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price¥3,980 JPY
Mom's Sesame Bubble Nylon SkirtMom's Sesame Bubble Nylon Skirt
Mom's Sesame Bubble Nylon Skirt Sale price¥5,800 JPY

Shop this look

Tamago Kids TeeTamago Kids Tee
Tamago Kids Tee Sale price¥3,500 JPY
Tamago Baby RomperTamago Baby Romper
Tamago Baby Romper Sale price¥3,980 JPY
Tamago Adults TeeTamago Adults Tee
Tamago Adults Tee Sale price¥3,980 JPY
Gray Cuffed ShortsGray Cuffed Shorts
Gray Cuffed Shorts Sale price¥5,400 JPY

Shop this look

Toast Baby RomperToast Baby Romper
Toast Baby Romper Sale price¥3,980 JPY
Toast Kids TeeToast Kids Tee
Toast Kids Tee Sale price¥3,500 JPY
Toast Adults TeeToast Adults Tee
Toast Adults Tee Sale price¥3,980 JPY
Sold outPocket Baggy PantsPocket Baggy Pants
Pocket Baggy Pants Sale price¥3,980 JPY

Shop this look

Lucky Reef Butterfly Pleated DressLucky Reef Butterfly Pleated Dress
Lucky Reef Butterfly Pleated Dress Sale price¥6,880 JPY
Lucky Reef Baby Spag RomperLucky Reef Baby Spag Romper
Lucky Reef Baby Spag Romper Sale price¥3,980 JPY
Lucky Reef Mums Pleated Spag TopLucky Reef Mums Pleated Spag Top
Lucky Reef Mums Pleated Spag Top Sale price¥7,800 JPY
Lucky Reef Dads Relaxed ShirtLucky Reef Dads Relaxed Shirt
Lucky Reef Dads Relaxed Shirt Sale price¥4,980 JPY

Shop this look

Serenity Peaks Kids Collar ShirtSerenity Peaks Kids Collar Shirt
Serenity Peaks Kids Collar Shirt Sale price¥3,980 JPY
Sold outSerenity Peaks Butterfly Pleated DressSerenity Peaks Butterfly Pleated Dress
Serenity Peaks Butterfly Pleated Dress Sale price¥6,880 JPY
Sold outSerenity Peaks Mums Shirt DressSerenity Peaks Mums Shirt Dress
Serenity Peaks Mums Shirt Dress Sale price¥9,800 JPY
Serenity Peaks Dads Collar ShirtSerenity Peaks Dads Collar Shirt
Serenity Peaks Dads Collar Shirt Sale price¥7,800 JPY
Bear Hug Kids TeeBear Hug Kids Tee
Bear Hug Kids Tee Sale price¥3,500 JPY
Bear Hug Baby RomperBear Hug Baby Romper
Bear Hug Baby Romper Sale price¥3,980 JPY
Bear Hug Adults TeeBear Hug Adults Tee
Bear Hug Adults Tee Sale price¥3,980 JPY
Mom's Sesame Bubble Nylon SkirtMom's Sesame Bubble Nylon Skirt
Mom's Sesame Bubble Nylon Skirt Sale price¥5,800 JPY
View product
Tamago Kids TeeTamago Kids Tee
Tamago Kids Tee Sale price¥3,500 JPY
Tamago Baby RomperTamago Baby Romper
Tamago Baby Romper Sale price¥3,980 JPY
Tamago Adults TeeTamago Adults Tee
Tamago Adults Tee Sale price¥3,980 JPY
Gray Cuffed ShortsGray Cuffed Shorts
Gray Cuffed Shorts Sale price¥5,400 JPY
View product
Toast Baby RomperToast Baby Romper
Toast Baby Romper Sale price¥3,980 JPY
Toast Kids TeeToast Kids Tee
Toast Kids Tee Sale price¥3,500 JPY
Toast Adults TeeToast Adults Tee
Toast Adults Tee Sale price¥3,980 JPY
Sold outPocket Baggy PantsPocket Baggy Pants
Pocket Baggy Pants Sale price¥3,980 JPY
View product
Lucky Reef Butterfly Pleated DressLucky Reef Butterfly Pleated Dress
Lucky Reef Butterfly Pleated Dress Sale price¥6,880 JPY
Lucky Reef Baby Spag RomperLucky Reef Baby Spag Romper
Lucky Reef Baby Spag Romper Sale price¥3,980 JPY
Lucky Reef Mums Pleated Spag TopLucky Reef Mums Pleated Spag Top
Lucky Reef Mums Pleated Spag Top Sale price¥7,800 JPY
Lucky Reef Dads Relaxed ShirtLucky Reef Dads Relaxed Shirt
Lucky Reef Dads Relaxed Shirt Sale price¥4,980 JPY
View product
Serenity Peaks Kids Collar ShirtSerenity Peaks Kids Collar Shirt
Serenity Peaks Kids Collar Shirt Sale price¥3,980 JPY
Sold outSerenity Peaks Butterfly Pleated DressSerenity Peaks Butterfly Pleated Dress
Serenity Peaks Butterfly Pleated Dress Sale price¥6,880 JPY
Sold outSerenity Peaks Mums Shirt DressSerenity Peaks Mums Shirt Dress
Serenity Peaks Mums Shirt Dress Sale price¥9,800 JPY
Serenity Peaks Dads Collar ShirtSerenity Peaks Dads Collar Shirt
Serenity Peaks Dads Collar Shirt Sale price¥7,800 JPY
View product

@mimi.mono.jp

Seen on Instagram

Our pop up at Keio, Tokyo!

Baby Zoey's review of our baby leggings @gracezeldaellen

@dorischanszeyiu Mama snagged these super comfy clothes~

Feel the details, explore the designs

Experience the Store Online

As seen at THE SOUTHSIDE LG 08, Hong Kong
(Stay in the loop for pop-ups in Tokyo!)

Retail Stores Contact Us

We Ship Worldwide

14 days exchange

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